{"title":"Shop – Core SUP Zone","description":"\u003cp\u003eWorn by sun, salt \u0026amp; time.\u003cbr\u003eRetro-inspired paddle boarding apparel for coastal living.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"sup-zone-worn-by-sun-salt-time-hoodie","title":"SUP Zone – Worn by Sun, Salt \u0026 Time – Hoodie","description":"\u003cp data-start=\"271\" data-end=\"334\"\u003e\u003cstrong data-start=\"565\" data-end=\"598\"\u003eFree UK Shipping on this item\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"271\" data-end=\"334\"\u003eDispatched within 5 working days\u003cbr data-start=\"514\" data-end=\"517\"\u003eEstimated delivery 4–7 working days\u003c\/p\u003e\n\u003cp data-start=\"556\" data-end=\"591\"\u003ePrinted to order in small batches\u003c\/p\u003e\n\u003cp data-start=\"271\" data-end=\"334\"\u003e\u003cstrong\u003e✔ Heavyweight acid-wash finish\u003c\/strong\u003e\u003cbr data-start=\"1656\" data-end=\"1659\"\u003e\u003cstrong\u003e✔ Relaxed fit – true to size\u003c\/strong\u003e\u003cbr data-start=\"1687\" data-end=\"1690\"\u003e\u003cstrong\u003e✔ Signature SUP Zone back print\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"271\" data-end=\"334\"\u003eThis hoodie is made to feel like an old favourite from day one.\u003c\/p\u003e\n\u003cp data-start=\"336\" data-end=\"673\"\u003eFinished in a naturally faded wash, the \u003cstrong data-start=\"376\" data-end=\"404\"\u003eWorn by Sun, Salt \u0026amp; Time\u003c\/strong\u003e hoodie is inspired by long days outdoors, salt-stained gear, and the kind of clothing that tells a story the more it’s worn. Featuring our signature SUP truck graphic on the back and subtle SUP Zone branding on the front, it’s designed to be understated, not overdone.\u003c\/p\u003e\n\u003cp data-start=\"675\" data-end=\"833\"\u003eHeavyweight, soft, and relaxed in fit, this is a hoodie you’ll reach for year after year — after cold paddles, early mornings, and slow evenings by the coast.\u003c\/p\u003e\n\u003cp data-start=\"835\" data-end=\"886\"\u003eBuilt to be worn. Built to last. Built to age well.\u003c\/p\u003e","brand":"PODpartner","offers":[{"title":"S","offer_id":56689763746165,"sku":"TSZ-SST-S-1","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":56689763778933,"sku":"TSZ-SST-S-2","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":56689763811701,"sku":"TSZ-SST-S-3","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":56689763844469,"sku":"TSZ-SST-S-4","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"XXL","offer_id":56689763877237,"sku":"TSZ-SST-S-5","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/2867\/7156\/files\/salt_sea_and_time_clock_and_truck.png?v=1770066882"},{"product_id":"coastal-cruisin-t-shirt","title":"Coastal Cruisin T-Shirt","description":"\u003cp data-end=\"334\" data-start=\"271\"\u003e\u003cstrong data-end=\"598\" data-start=\"565\"\u003eFree UK Shipping on this item\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"334\" data-start=\"271\"\u003eDispatched within 5 working days\u003cbr data-end=\"517\" data-start=\"514\"\u003eEstimated delivery 4–7 working days\u003c\/p\u003e\n\u003cp data-end=\"591\" data-start=\"556\"\u003ePrinted to order in small batches\u003c\/p\u003e\n\u003cp data-end=\"334\" data-start=\"271\"\u003e\u003cstrong\u003e✔ Heavyweight acid-wash finish\u003c\/strong\u003e\u003cbr data-end=\"1659\" data-start=\"1656\"\u003e\u003cstrong\u003e✔ Relaxed fit – true to size\u003c\/strong\u003e\u003cbr data-end=\"1690\" data-start=\"1687\"\u003e\u003cstrong\u003e✔ Signature SUP Zone back print\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWindows down, boards on top, heading nowhere fast.\u003c\/p\u003e\n\u003cp\u003eThe Coastal Cruisin’ tee captures the spirit of classic surf trips and laid-back coastal roads. With a retro van graphic and warm, faded colours, it’s all about freedom, sunshine, and living the good life.\u003c\/p\u003e\n\u003cp\u003ePrinted on the back.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePrinted on a quality mid-weight cotton tee with a relaxed fit, this is an easy everyday piece that works just as well off the beach as it does on it.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSlow down. Cruise on.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDrop shoulders\u003c\/li\u003e\n\u003cli\u003eCrew neck\u003c\/li\u003e\n\u003cli\u003eRibbed collar\u003c\/li\u003e\n\u003cli\u003eLoose fit\u003c\/li\u003e\n\u003cli\u003e100% combed cotton\u003c\/li\u003e\n\u003cli\u003ePre-shrunk\u003c\/li\u003e\n\u003cli\u003eReactive-dyed for longer-lasting color\u003c\/li\u003e\n\u003cli\u003eFabric weight: 190g\/m²\u003c\/li\u003e\n\u003cli\u003eSide-seamed construction\u003c\/li\u003e\n\u003cli\u003eDouble-stitched ribbed collar\u003c\/li\u003e\n\u003cli\u003eTaped neck and shoulders\u003c\/li\u003e\n\u003cli\u003eDouble-stitched cuffs and hem\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWash on the reverse side with neutral detergents. Do not soak, expose to the sun, and bleach. Iron, steam, or tumble dry at low temperature(max 30℃ or 90℉). \u003c\/p\u003e","brand":"PODpartner","offers":[{"title":"Sage Green \/ S","offer_id":56691765608821,"sku":"110U005Y18M03333452","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Sage Green \/ M","offer_id":56691765641589,"sku":"110U005Y18M04333452","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Sage Green \/ L","offer_id":56691765674357,"sku":"110U005Y18M05333452","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Sage Green \/ XL","offer_id":56691765707125,"sku":"110U005Y18M06333452","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Sage Green \/ 2XL","offer_id":56691765739893,"sku":"110U005Y18M07333452","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/2867\/7156\/files\/coastalcruisin_mockup.png?v=1770072493"},{"product_id":"life-by-the-water-t-shirt","title":"Life by the Water – T-Shirt","description":"\u003cp data-end=\"334\" data-start=\"271\"\u003e\u003cstrong data-end=\"598\" data-start=\"565\"\u003eFree UK Shipping on this item\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"334\" data-start=\"271\"\u003eDispatched within 5 working days\u003cbr data-end=\"517\" data-start=\"514\"\u003eEstimated delivery 4–7 working days\u003c\/p\u003e\n\u003cp data-end=\"591\" data-start=\"556\"\u003ePrinted to order in small batches\u003c\/p\u003e\n\u003cp data-end=\"334\" data-start=\"271\"\u003e\u003cstrong\u003e✔ Heavyweight acid-wash finish\u003c\/strong\u003e\u003cbr data-end=\"1659\" data-start=\"1656\"\u003e\u003cstrong\u003e✔ Relaxed fit – true to size\u003c\/strong\u003e\u003cbr data-end=\"1690\" data-start=\"1687\"\u003e\u003cstrong\u003e✔ Signature SUP Zone back print\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEasy days, salty air, and nowhere to rush to.\u003c\/p\u003e\n\u003cp\u003eThe Life by the Water tee is inspired by slow coastal living and time spent close to the sea. Featuring a vintage paddleboard illustration with soft, sun-washed tones, it’s made to feel like an old favourite from the first wear.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCut in a relaxed unisex fit and printed on a soft, mid-weight cotton tee, it’s perfect for beach days, van days, and everything in between.\u003c\/p\u003e\n\u003cp\u003ePrinted on the back.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBuilt for comfort. Made for life by the water.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDrop shoulders\u003c\/li\u003e\n\u003cli\u003eCrew neck\u003c\/li\u003e\n\u003cli\u003eRibbed collar\u003c\/li\u003e\n\u003cli\u003eLoose fit\u003c\/li\u003e\n\u003cli\u003e100% combed cotton\u003c\/li\u003e\n\u003cli\u003ePre-shrunk\u003c\/li\u003e\n\u003cli\u003eReactive-dyed for longer-lasting color\u003c\/li\u003e\n\u003cli\u003eFabric weight: 190g\/m²\u003c\/li\u003e\n\u003cli\u003eSide-seamed construction\u003c\/li\u003e\n\u003cli\u003eDouble-stitched ribbed collar\u003c\/li\u003e\n\u003cli\u003eTaped neck and shoulders\u003c\/li\u003e\n\u003cli\u003eDouble-stitched cuffs and hem\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWash on the reverse side with neutral detergents. Do not soak, expose to the sun, and bleach. Iron, steam, or tumble dry at low temperature(max 30℃ or 90℉). \u003c\/p\u003e","brand":"PODpartner","offers":[{"title":"Khaki \/ S","offer_id":56691784286581,"sku":"110U005Y19M03333454","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ M","offer_id":56691784319349,"sku":"110U005Y19M04333454","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ L","offer_id":56691784352117,"sku":"110U005Y19M05333454","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ XL","offer_id":56691784384885,"sku":"110U005Y19M06333454","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Khaki \/ 2XL","offer_id":56691784417653,"sku":"110U005Y19M07333454","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/2867\/7156\/files\/lifebythewater_mockup.png?v=1770072433"},{"product_id":"ride-the-tide-t-shirt","title":"Ride the Tide T-Shirt","description":"\u003cp data-end=\"334\" data-start=\"271\"\u003e\u003cstrong data-end=\"598\" data-start=\"565\"\u003eFree UK Shipping on this item\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"334\" data-start=\"271\"\u003eDispatched within 5 working days\u003cbr data-end=\"517\" data-start=\"514\"\u003eEstimated delivery 4–7 working days\u003c\/p\u003e\n\u003cp data-end=\"591\" data-start=\"556\"\u003ePrinted to order in small batches\u003c\/p\u003e\n\u003cp data-end=\"334\" data-start=\"271\"\u003e\u003cstrong\u003e✔ Heavyweight acid-wash finish\u003c\/strong\u003e\u003cbr data-end=\"1659\" data-start=\"1656\"\u003e\u003cstrong\u003e✔ Relaxed fit – true to size\u003c\/strong\u003e\u003cbr data-end=\"1690\" data-start=\"1687\"\u003e\u003cstrong\u003e✔ Signature SUP Zone back print\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSome days you paddle hard, some days you let it carry you.\u003c\/p\u003e\n\u003cp\u003eThe Ride the Tide tee celebrates stand-up paddleboarding and life lived in rhythm with the sea. Featuring a vintage-style SUP illustration and bold, sun-faded lettering, it’s designed for those who move with the water, not against it.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMade from soft, durable cotton with a comfortable unisex fit, it’s a go-to tee for long days outdoors and relaxed evenings after.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eRide the tide. Sun. Surf. SUP. Printed on the Back\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDrop shoulders\u003c\/li\u003e\n\u003cli\u003eCrew neck\u003c\/li\u003e\n\u003cli\u003eRibbed collar\u003c\/li\u003e\n\u003cli\u003eLoose fit\u003c\/li\u003e\n\u003cli\u003e100% combed cotton\u003c\/li\u003e\n\u003cli\u003ePre-shrunk\u003c\/li\u003e\n\u003cli\u003eReactive-dyed for longer-lasting color\u003c\/li\u003e\n\u003cli\u003eFabric weight: 190g\/m²\u003c\/li\u003e\n\u003cli\u003eSide-seamed construction\u003c\/li\u003e\n\u003cli\u003eDouble-stitched ribbed collar\u003c\/li\u003e\n\u003cli\u003eTaped neck and shoulders\u003c\/li\u003e\n\u003cli\u003eDouble-stitched cuffs and hem\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWash on the reverse side with neutral detergents. Do not soak, expose to the sun, and bleach. Iron, steam, or tumble dry at low temperature(max 30℃ or 90℉). \u003c\/p\u003e","brand":"PODpartner","offers":[{"title":"Yellow \/ S","offer_id":56691795100021,"sku":"110U005Y17M03333459","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Yellow \/ M","offer_id":56691795132789,"sku":"110U005Y17M04333459","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Yellow \/ L","offer_id":56691795165557,"sku":"110U005Y17M05333459","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Yellow \/ XL","offer_id":56691795198325,"sku":"110U005Y17M06333459","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Yellow \/ 2XL","offer_id":56691795231093,"sku":"110U005Y17M07333459","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/2867\/7156\/files\/ride_the_tide_mock_up.png?v=1770072405"},{"product_id":"worn-by-sun-salt-time-retro-van-hoodie","title":"Worn by Sun, Salt \u0026 Time – Retro Van Hoodie -","description":"\u003cp data-end=\"334\" data-start=\"271\"\u003e\u003cstrong data-end=\"598\" data-start=\"565\"\u003eFree UK Shipping on this item\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"334\" data-start=\"271\"\u003eDispatched within 5 working days\u003cbr data-end=\"517\" data-start=\"514\"\u003eEstimated delivery 4–7 working days\u003c\/p\u003e\n\u003cp data-end=\"591\" data-start=\"556\"\u003ePrinted to order in small batches\u003c\/p\u003e\n\u003cp data-end=\"334\" data-start=\"271\"\u003e\u003cstrong\u003e✔ Heavyweight acid-wash finish\u003c\/strong\u003e\u003cbr data-end=\"1659\" data-start=\"1656\"\u003e\u003cstrong\u003e✔ Relaxed fit – true to size\u003c\/strong\u003e\u003cbr data-end=\"1690\" data-start=\"1687\"\u003e\u003cstrong\u003e✔ Signature SUP Zone back print\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBuilt for slow mornings, coastal roads and time spent by the water.\u003c\/p\u003e\n\u003cp\u003eThe Worn by Sun, Salt \u0026amp; Time – Retro Van Hoodie is printed on the back and is a heavyweight, oversized layer designed to look and feel like it’s already lived a life outdoors. Featuring our signature SUP Zone retro van artwork on the back, this hoodie celebrates salt-air days, sun-faded evenings and the freedom of life by the coast.\u003c\/p\u003e\n\u003cp\u003eCrafted from a super heavyweight faded fabric, it has a soft, worn-in feel from the first wear, with a relaxed unisex fit that only gets better over time.\u003c\/p\u003e\n\u003cp\u003eThis is a throw-on hoodie for beach walks, van days, post-paddle warmth and everyday coastal living.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSnug collar for wind protection\u003c\/li\u003e\n\u003cli\u003eKangaroo pockets\u003c\/li\u003e\n\u003cli\u003eDrop shoulders\u003c\/li\u003e\n\u003cli\u003eOversized fit\u003c\/li\u003e\n\u003cli\u003eWashed effect\u003c\/li\u003e\n\u003cli\u003e100% combed cotton\u003c\/li\u003e\n\u003cli\u003e32 count plain weave\u003c\/li\u003e\n\u003cli\u003ePre-shrunk\u003c\/li\u003e\n\u003cli\u003eWashed and easy to fade\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eFabric weight: 440g\/m²\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eSide-seamed construction\u003c\/li\u003e\n\u003cli\u003eBinding taped neck and shoulders\u003c\/li\u003e\n\u003cli\u003eDouble-stitched ribbed cuffs and hem\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWash on the reverse side with neutral detergents. Do not soak, expose to the sun, and bleach. 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